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Meet Ally

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BACKGROUND

"Amid the research-oriented mind lies creativity."

​

Hey, I'm Ally! Growing up, I've always enjoyed being creative, whether it's writing my fictional stories on copy paper or painting my vision on canvases.​ I dabble in multiple aspects of the advertising field, whether strategic or creative, although my services are more focused on my creative abilities. Outside of graphic design and photography, I enjoy copywriting, drawing, scrapbooking, painting (occasionally), and sculpting (also occasionally)!

Qualifications

Education​

  • B.S. in Advertising and Brand Strategy (Minor in Marketing) from the University of North Texas

  • Earned an A in the following courses (listed below):​

    • Principles of Advertising and PR

    • Professional Selling

    • Digital Advertising Tools and Analytics

    • Digital Marketing

    • Advertising Management

    • Branding and Promotion

    • Inclusive Advertising

    • Consumer Behavior

    • Advertising Strategy and Insights

    • Copywriting for Brands

    • Strategic Social Media

    • Advertising Full-Service Campaigns

Certifications​

  • Linkedin Learning: Advertising Foundations (Obtained in May '24)

  • Linkedin Learning: Marketing Foundations - Consumer Behavior (Obtained in September '24)

  • Linkedin Learning: Customer Experience - Creating Customer Personas (Obtained in October '24)

Technical Skills​

  • Adobe InDesign, Illustrator, and Photoshop

  • Canva

  • Google Analytics

  • Microsoft Excel, Powerpoint, and Word​

Relevant Extracurricular Experience​

  • Vice President: Communications @ Delta Gamma

    • Create and send the quarterly newsletter to alumnae and members’ parents to keep them informed.

    • Help the Director of Social Media with capture photos and videos at events, and assist with content creation.

    • Draft the semesterly content calendar for the organization’s Instagram account.​​​

  • Director of Social Media @ Delta Gamma

    • Managed the organization’s social media platforms (Instagram, Facebook, and TikTok).

    • Created content for the organization’s social media accounts, including promotional graphics, writing captions, and capturing photos and videos at the organization’s events.

    • Gathered insights from each Instagram post to determine if the content met the organization’s objectives.

    • Monitored social media trends on Instagram, Facebook, and TikTok.

Relevant Job Experience​

  • Social Media Marketing Intern @ Emily Landon Social

    • Create and schedule at least two daily story posts for three clients’ Instagram accounts with a weekly trendy, corresponding short-form video promoting their services by monitoring social media trends.

    • Increase engagement and brand recognition through a combination of comedic and aesthetic content, edited using Canva and CapCut.

    • Execute concepts approved by clients at weekly content shoots, capturing a minimum of 10 short-form videos.

    • Compile monthly insights from clients’ Instagram accounts into an infographic, pinpointing areas of improvement for the following cycle.​

ASPIRATIONS

  • Upon graduating from the University of North Texas, I would love to become a full-time social media manager or consumer insights researcher at an advertising or social media growth agency!

  • I strive for my freelance graphic design and photography work to have more consistent clientele so I can enjoy indulging in my creative endeavors on the side while working a full-time position at one of the agencies mentioned above. 

HOBBIES

  • Playing video games

  • Writing fictional stories

  • Reading dystopian novels (while occasionally reading romance)

  • Painting canvases for friends (for whatever reason, I don't enjoy painting for myself)

  • Designing stickers and buttons

  • Journaling my thoughts on paper

  • Watching animated shows, including cartoons and anime

  • Spending time with friends and family, and especially with my cat (her name is Butterscotch)

Connect With Me

Interested in wanting to know more about myself or my services? Fill out the form below!

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