Meet Ally

BACKGROUND

"Amid the research-oriented mind lies creativity."

Hey, I'm Ally! Growing up, I've always enjoyed being creative, whether it's writing my fictional stories on copy paper or painting my vision on canvases. I dabble in multiple aspects of the advertising field, whether strategic or creative, although my services are more focused on my creative abilities. Outside of graphic design and photography, I enjoy copywriting, drawing, scrapbooking, painting (occasionally), and sculpting (also occasionally)!

Qualifications

Education

B.S. in Advertising and Brand Strategy (Minor in Marketing) from the University of North Texas
Earned an A in the following courses (listed below):
- Principles of Advertising and PR
- Professional Selling
- Digital Advertising Tools and Analytics
- Digital Marketing
- Advertising Management
- Branding and Promotion
- Inclusive Advertising
- Consumer Behavior
- Advertising Strategy and Insights
- Copywriting for Brands
- Strategic Social Media
- Advertising Full-Service Campaigns

Certifications

Linkedin Learning: Advertising Foundations (Obtained in May '24)
Linkedin Learning: Marketing Foundations - Consumer Behavior (Obtained in September '24)
Linkedin Learning: Customer Experience - Creating Customer Personas (Obtained in October '24)

Technical Skills

Adobe InDesign, Illustrator, and Photoshop
Canva, CapCut
Google Analytics
Microsoft Excel, Powerpoint, and Word

Relevant Extracurricular Experience

Vice President: Communications @ Delta Gamma
- Formatted and emailed the quarterly newsletter to alumnae, keeping them informed of the organization’s upcoming events and accomplishments.
- Mentored the Director of Social Media by offering suggestions to improve the organization’s Instagram and TikTok accounts, resulting in the organization ranking second for recruiting the most individuals in Fall 2025.
- Drafted the semesterly content calendar using Canva for the organization’s Instagram account by collaborating with the Communications Adviser and the Director of Social Media, ensuring our perceptions regarding the brand aligned.
- Updated the organization’s website using OmegaOne, providing relevant information to those pursuing the recruitment process before and during recruitment season.
Director of Social Media @ Delta Gamma
- Created promotional graphics using Canva and wrote captions for the organization’s Instagram and Facebook accounts, maintaining a consistent brand image on multiple social media platforms.
- Captured content at the organization’s events and hosted photoshoots to showcase every member on the organization’s Instagram and Facebook accounts, resulting in the most diverse incoming member class since 2020.
- Gathered insights from each Instagram and Facebook post, and monitored trending content on Instagram and TikTok, identifying content optimization opportunities for the organization.

Relevant Job Experience

Social Media Marketing Intern @ Emily Landon Social
- Leveraged Rella to schedule at least two daily story posts for three clients’ Instagram accounts, maximizing efficiency and increasing client satisfaction.
- Edited comedic and aesthetic short-form video content using Canva and CapCut, maintaining content consistency.
- Used the Canon EOS T6 Rebel to capture a minimum of 10 short-form videos at on-site content shoots, improving overall content quality across clients’ Instagram accounts.
- Created a weekly short-form video for each client by monitoring trendy TikTok and Instagram videos, resulting in a client reaching 44% more accounts compared to the previous month on Instagram.
- Compiled monthly insights from clients’ Instagram accounts into an infographic, helping clients comprehend improvements for the following month.

ASPIRATIONS

Upon graduating from the University of North Texas, I would love to become a full-time social media manager or consumer insights researcher at an advertising or social media growth agency!
I strive for my freelance graphic design and photography work to have more consistent clientele so I can enjoy indulging in my creative endeavors on the side while working a full-time position at one of the agencies mentioned above.

HOBBIES

Playing video games
Writing fictional stories
Reading dystopian novels (while occasionally reading romance)
Painting canvases for friends (for whatever reason, I don't enjoy painting for myself)
Designing stickers and buttons
Journaling my thoughts on paper
Watching animated shows, including cartoons and anime
Spending time with friends and family, and especially with my cat (her name is Butterscotch)

Connect With Me

Interested in wanting to know more about myself or my services? Fill out the form below!